Car Dealer Live Returns
March 19, 2026
British Motor Museum,
Gaydon
Join us in person, or watch online
Watch Event Replay
For dealers and non-dealers
£225
Watch the event replay from home (no in-person access)
March 19, 2026
British Motor Museum,
Gaydon
Join us in person, or watch online
For dealers and non-dealers
Watch the event replay from home (no in-person access)
Car Dealer Live 2026, sponsored by Auto Trader, is back and bigger than ever: focussing on a broad range of motor industry topics.
We'll be interviewing some of the biggest names in the car dealer business from franchised dealers, to leading independents, to car manufacturer executives.
Listen, learn and connect during a packed day of inspiring sessions with other motor trade professionals at this dedicated conference for the automotive industry.
Our headliners will feature in individual keynote interviews throughout the day, where they will individually share the secrets to their success, and discuss the hot topics of the automotive industry. More names will be added to the line-up soon.
Could 2026 be the year Chinese car manufacturers conquer the UK market? This year, we've assembled a panel of their brightest and best representatives, to help you get a feel for what sort of products are coming down the pipeline.
Franchised dealers regularly find themselves at the bleeding edge of new manufacturer initiatives, and that's not likely to change in 2026. Our experienced panel will share their insights on the technological and regulatory changes coming our way in the years ahead.
Manufacturers have plenty of challenges of their own in 2026 – the ZEV mandate being just one of them. But what words of wisdom can they offer to their dealer partners, and are things going to get easier or more difficult in the next 18 months?
Independent dealers don't often have an easy life. With recent challenges like vehicle electrification, volatile prices and a shortage of stock, our panel will discuss how to remain profitable and relevant in an ever-changing automotive landscape.
Full line-up to be announced
We'll be chatting to dealers who have harnessed the power of social media to sell cars. We'll be joined by James McConville, director of Solo Car Sales, about how he has mastered social car sales as well as other car dealers about how they do it too. Meanwhile, Danny Bond from DB Automotive will be explaining how his dealership previously sold cars exclusively through social media, with over 3000 vehicles transacted on solely through Meta's various platforms.
Auto Trader's Chief Commercial Officer, Ian Plummer, will be discussing the challenges dealers face going into the next 12 months, and how to mitigate them.
This session will give attendees market context, real-world best practices from retailers, and actionable ideas that dealers can take straight back to their businesses.
If there's one thing the world can't stop talking about right now, it's AI – and who better to discuss this vast topic than artificial intelligence experts from Impel.
Executives from the Impel team will be explaining how dealers can get the best out of AI, along with where to deploy it in their businesses, and what's next for the technology.
This session explores how consumer interest in new market entrants has evolved over the past six months. Backed by fresh consumer data, we’ll analyse where these brands are gaining traction, where the market has been eroded, and what this shift signals for the retail landscape in the year ahead.
How are consumers using AI to search for their next car? Huxley Stewart from search giant Google will reveal the latest insights into this key change in the world of car shopping at Car Dealer Live, as well as research into how dealers are leveraging AI, and the opportunity for the motor trade to connect with consumers on YouTube.
Leathes was one of the co-founders of the groundbreaking online used car marketplace which has shaken up the way car dealers buy cars. In this interview he'll answer our questions – and yours – as he opens up about the future for the radical platform.
Automotive powerhouse Keyloop is responsible for the back-end operations of countless dealer group and OEM functions.
The Keyloop team will be bringing their latest insights to the Car Dealer Live stage, with further details to be announced.
At the 2026 event, Car Dealer is also offering a hotel package with all tickets which will include a stay at a four-star hotel, a short drive away from the venue, the night before.
The Car Dealer team will be hosting a social gathering in a dedicated area at the hotel the night before so attendees can network ahead of the main event.
Join us for this pre-event gathering by booking a hotel package below.
Join us in person for an informative day, filled with insight, networking opportunities and more.
Tickets include breakfast, lunch, and refreshments throughout the day.
For trading car dealers only
For non-car dealers
Arrive fresh at Car Dealer Live by staying nearby the night before.
Our four-star hotel package offers the opportunity for further networking prior to the event.
Includes breakfast, double or twin rooms available
Includes breakfast, double or twin rooms available
Watch the event from the comfort of your home or office with a streaming ticket.
Note: This ticket does not permit access to Car Dealer Live in person.
For dealers and non-dealers
Watch the event replay from home (no in-person access)
Tickets to Car Dealer Live 2026 are refundable up to 60 days before the event.
With this, you'll be able to join us at Car Dealer Live in person, at the British Motor Museum in Warwickshire.
This ticket is exclusively for trading members of the motor trade.
Free lunch and refreshments are provided throughout the day, as is on-site parking.
These tickets are limited in number, and likely to sell out.
With a streaming ticket, you'll be able to watch Car Dealer Live from the comfort of your home (or office!).
This ticket does not grant access to attend the Car Dealer Live event in person.
If you're not directly employed within the motor trade, we'd still love to welcome you to Car Dealer Live.
However, to ensure we're offering our core audience the best chance to attend Car Dealer Live, supplier numbers will be limited.
We reserve the right to cancel and refund suppliers booking an incorrect ticket type.
If you're looking to book five or more tickets of any variety, get in touch with the Car Dealer sales team for more information and potential discounts.
No - the purchase of a streaming ticket only allows you to watch the event via a live stream.
No - though highlights of the event will be available to watch online afterwards.
We want to encourage our readers to visit the conference in person, and network with their peers. As such, we've offset the cost of Attend In Person tickets to incentivise making the journey to the live event.
No. Suppliers attempting to book a Dealer ticket will be contacted by the Car Dealer sales team to make alternative arrangements.
After purchasing your first ticket (and creating your account), you'll be able to quickly order an additional one.
If you're looking to purchase five or more tickets, get in touch with the Car Dealer sales team, who may be able to offer a discount.