Car Dealer Live

Car Dealer Live Returns

March 7, 2024
British Motor Museum,

Join us in person, or watch online

Event Overview

Car Dealer Live 2024, sponsored by Auto Trader, will have a used car theme - but once again will focus on all walks of the motor trade.

We'll be interviewing some of the biggest names in the car dealer business from franchised dealers to leading independents, luxury car dealers to car manufacturer bosses.

Listen, learn and connect during a packed day of inspiring sessions with other motor trade professionals at this dedicated conference for the automotive industry.

Book tickets now

Headline Partner

Event Partners

Headline Interviews

Peter Vardy

Peter Vardy

CEO, Peter Vardy Group

Peter Waddell

Peter Waddell

CEO, Big Motoring World

Vardy and Waddell will feature in two keynote interviews where they will individually share the secrets to their success and very different ways of doing business.

Luxury Dealer Panel

What's it like dealing with prestige metal, and the discerning customers it attracts? Our panel of specialist dealers reveal all, and offer insights on how the luxury end of the market operates.

Franchised Dealer Panel

Full line-up to be announced

Franchised dealers regularly find themselves at the bleeding edge of new manufacturer initiatives, and that's not likely to change in 2024. Our experienced panel will share their insights on the technological and regulatory changes coming our way in the years ahead.

Independent Dealer Panel

Full line-up to be announced

Independent dealers don't often have an easy life. With recent challenges like vehicle electrification, volatile prices and a shortage of stock, our panel will discuss how to remain profitable and relevant in an ever-changing automotive landscape.

Manufacturer Panel

Full line-up to be announced

While agency sales are a hot topic in new car sales, what do car manufacturers have in store for used car buyers? Our panel from across various automotive brands will tackle the hot topics for used car sales in 2024.

Session details

Catherine Faiers

COO, Auto Trader

Faiers and a car dealer guest will be discussing how data can be used by dealers to help navigate turbulent times in the motor trade.

Auto Trader will delve into used car price fluctuations, how the online used car buying journey is evolving and what's really happening with EV buyers.

Our headline partners will look to the forces of change for 2024 and deliver key takeaways for dealers to go back and implement to their businesses.

Read more here

Catherine Faiers

Session details

Mohammad Lone

Omnichannel Strategist, Google

Search giant Google is set to unveil its long-awaited Vehicle Ads solution for the motor industry at Car Dealer Live next month.

The much-anticipated advertising solution launched in the United States last year and has just been rolled out in a closed pilot scheme in the UK.

Google's Mohammad Lone will speak about how the new product works, how car dealers have been using it so far and what it means for your business.

Read more here

Mohammad Lone

Session details

Phil Nothard

Insight Director, Cox Automotive

For this year's Car Dealer Live, Cox Automotive will be sharing their latest insight on the used car market, including an exclusive look behind the headlines to show that when it comes to truly understanding today's market, the devil is in the detail.

Read more here

Phil Nothard

Session details

Tim Smith

CEO, Automotive Transformation Group

Tim Smith and a car dealer guest will take to the stage to discuss the group's research, and give top tips on navigating an online and offline combined sales tactic.

Automotive Transformation Group will deliver exclusive research and advice at the event which will help dealers get the most out of their hybrid sales plans.

Read more here

Tim Smith

Session details

James Tew

CEO, iVendi

What do car buyers want from car dealers online? Is it car finance applications, or complete car buying?

Car Dealer Live partners iVendi have compared online and physical car sales with a survey of more than 1,000 consumers and at our special event will explain exactly what consumers want.

James Tew


Car Dealer Live was informative, professionally organised and varied in content with all the current hot topics that we are wrestling with today in our industry. The panel of experts gave honest and clear feedback on how they saw the challenges and opportunities that we are dealing with right now and also what's coming down the track at us. I will certainly be making next year's event a date in the diary to attend.

Nigel Hurley

CEO, Carshop

It was great to attend the Car Dealer Live event in 2023 and hear directly from Industry leaders, OEMs and providers who gave frank views on the challenges we all face each day as well as diverse opinions on the future direction of car retailing in the UK. An excellent opportunity to network and catch up with colleagues from across the business.

Chris Wiseman

Managing Director, Wessex Garages

I found Car Dealer Live to be extremely informative and helpful in terms of how we aim to develop our business to meet the changing demands of the market. The day was well structured and broken into bite sized chunks. The sessions weren't overwhelming and I almost got as much out of the breaks as the main sessions too as there were hundreds of industry experts present and networking was fantastic. Highly recommended.

Jamie Caple

Founder, Car Quay

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Agenda in full

Book tickets - 2024

Dealer Ticket

For trading car dealers only


Includes breakfast, lunch and refreshments

Supplier Ticket

For non-car dealers


Includes breakfast, lunch and refreshments

Watch Online

For dealers and non-dealers


Watch the event live from home (no in-person access)

Ticket prices above excluding VAT.

10 per cent of the price of each ticket sold is donated to Ben, the automotive industry charity

Tickets to Car Dealer Live 2024 are refundable up to 60 days before the event.

Ticket types explained

Dealer Tickets

With this, you'll be able to join us at Car Dealer Live in person, at the British Motor Museum in Warwickshire.

This ticket is exclusively for trading members of the motor trade.

Free lunch and refreshments are provided throughout the day, as is on-site parking.

These tickets are limited in number, and likely to sell out.

Watch Online (Streaming) Tickets

With a streaming ticket, you'll be able to watch Car Dealer Live from the comfort of your home (or office!).

This ticket does not grant access to attend the Car Dealer Live event in person.

Supplier Tickets

If you're not directly employed within the motor trade, we'd still love to welcome you to Car Dealer Live.

However, to ensure we're offering our core audience the best chance to attend Car Dealer Live, supplier numbers will be limited.

We reserve the right to cancel and refund suppliers booking an incorrect ticket type.

Group Tickets

If you're looking to book five or more tickets of any variety, get in touch with the Car Dealer sales team for more information and potential discounts.

Frequently asked questions

Can I attend the event in person with a Watch Online (Streaming) ticket?

No - the purchase of a streaming ticket only allows you to watch the event via a live stream.

Will I be able to live stream the event by purchasing a normal Dealer or Supplier ticket?

No - though highlights of the event will be available to watch online afterwards.

Why are Watch Online tickets more expensive?

We want to encourage our readers to visit the conference in person, and network with their peers. As such, we've offset the cost of Attend In Person tickets to incentivise making the journey to the live event.

Can I book a regular Dealer ticket if I'm not a dealer?

No. Suppliers attempting to book a Dealer ticket will be contacted by the Car Dealer sales team to make alternative arrangements.

How do I order more than one ticket?

After purchasing your first ticket (and creating your account), you'll be able to quickly order an additional one.

If you're looking to purchase five or more tickets, get in touch with the Car Dealer sales team, who may be able to offer a discount.